#AMillionDecisions, the joint campaign by Health Education England and CILIP, the library and information association, was launched at the end of January 2017 with the key message inviting government and health service providers to make use of the skills of librarians and knowledge specialists to ensure that decisions are informed by research evidence.
What success has there been so far?
The campaign has been operating at two levels. Primarily messaging was targeted to senior leaders in the NHS arms-length bodies such as NICE, NIHR and NHS England.
The secondary focus of the campaign was to engage the health library and knowledge service workforce in England to use the campaign logo and messages to highlight the positive contribution they make to health care.
In tandem with the campaign has been promotion of the NHS Library and Knowledge Services in England Policy. This sets out a commitment by Health Education England endorsing the role of Library and Knowledge Services and has been a useful lever with which to engage stakeholders.
Inspired by #AMillionDecisions in England, health library and knowledge services in Ireland and Scotland have launched similar campaigns and Wales are considering something next year.
Following a pause in activity during the General Election period this phase of the campaign was successfully picked up again in June with face-to-face engagement with a number of senior executives at an NHS Confederation Conference exhibition stand.
What is planned for the Autumn?
An approach has been made to the Secretary of State for Health to endorse the campaign and a breakfast meeting is being arranged with representatives from a range of NHS organisations at which the benefits of using librarians to mobilise evidence for decision making will be discussed. Following this meeting it is planned to issue an online pledge to be endorsed by anyone supporting the key message.
Leading up to the breakfast meeting further social cards with messages of support from our Champions will be released on Twitter along with further case studies illustrating the positive impact of health librarians.
Further activities to promote the message beyond the end of the campaign, including use of the signed pledge, will be taken forward in partnership by the Health Education England regional Library Leads and committee of the CILIP Health Libraries Group.
What can you do now to get involved?
- Take part in the #ukmedlibs Twitter chat on the 19th September – discuss what the campaign means to you
- Use the logo in all of your communications – set-up an e-mail auto signature and quote the campaign at every opportunity
- Use local examples to demonstrate the impact of your service – share on social media using #AMillionDecisions
- Re-tweet the social cards and case studies as they are published
- Feedback about the campaign to library leads or using the discussion space on the Knowledge for Healthcare Blog
Regional Library Leads, Health Education England