Marketing and Promotion

Learning ZoneGeneric Skills > Marketing and Promotion

Books

Facet Publishing: Marketing << check your library >>

Books published by Facet on library marketing. [Last checked: 7/7/17]

Bradley, P (2015) Social Media for Creative Libraries, Facet Publishing << check your library >>

Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively.  [Last checked: 7/7/17]

Rowley, J (2016) Information Marketing (2nd ed) Routledge

In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. [Last checked: 7/7/17]

Elearning

The Social Media Toolkit for Healthcare

This toolkit will instruct, educate and guide your organisation and employees on how to use social media effectively, and efficiently. It covers everything from writing your social media strategy, to which platforms to use and how you can engage your organisation to embrace its potential. [Last checked: 7/7/17]

People

Align Change, Coaching and Development

Bespoke training run by Amanda Stearn to help teams and individuals find and develop the very best in themselves, coupled with a highly practical, business-focused and real-world emphasis. [Last checked: 7/7/17]

Anita Phul

Training librarian in the West Midlands region with an interest in engaging and interactive library inductions.  See ‘Tips for Library Inductions’ below for more information. [Last checked: 7/7/17]

Reports

Tips for Library Inductions

This project originated from the West Midlands Trainers’ Group as a result of librarians wanting to make their inductions more engaging for effective promotion of library services and is particularly useful as a source of ‘pick and mix’ ideas that library staff can use to enhance their inductions. A number of library staff have contributed including staff in the North West. [Last checked: 7/7/17]

1) Introduction to Project and Survey Results
2) Literature Search about Interactive Induction Techniques
3) Case Studies Demonstrating Interactive Library Induction Methods
4) General Tips for Effective Inductions
5) Library Inductions Checklist