Marketing and Promotion

Learning ZoneGeneric Skills > Marketing and Promotion


Facet Publishing: Marketing << check your library >>

Books published by Facet on library marketing. [Last checked: 16/01/17]

Bradley, P (2015) Social Media for Creative Libraries, Facet Publishing << check your library >>

Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively.  [Last checked: 16/01/17]


Align Change, Coaching and Development

Bespoke training run by Amanda Stearn to help teams and individuals find and develop the very best in themselves, coupled with a highly practical, business-focused and real-world emphasis. [Last checked: 16/01/17]

Anita Phul

Training librarian in the West Midlands region with an interest in engaging and interactive library inductions.  See ‘Tips for Library Inductions’ below for more information. [Last checked: 20/01/17]


Tips for Library Inductions

This project originated from the West Midlands Trainers’ Group as a result of librarians wanting to make their inductions more engaging for effective promotion of library services and is particularly useful as a source of ‘pick and mix’ ideas that library staff can use to enhance their inductions. A number of library staff have contributed including staff in the North West. [Last checked: 20/01/17]

1) Introduction to Project and Survey Results
2) Literature Search about Interactive Induction Techniques
3) Case Studies Demonstrating Interactive Library Induction Methods
4) General Tips for Effective Inductions
5) Library Inductions Checklist

The Evolving Value of Information Management (Financial Times)

Research report from Financial Times and SLA reflecting the opinions of information professionals and senior executives. [Last checked: 16/01/17]