Tag Archives: Campaign

#AMillionDecisions – an ongoing initiative

70 for #NHS70: endorsements for #AMillionDecisions at NHSConfed18

A fantastic two days of advocacy about the role of health librarians and knowledge specialists took place last week at the NHS Confed18 Exhbition in Manchester.  Conversations were held with over 70 senior leaders across the healthcare system who signed-up to support the key messages of the campaign, highlighting the critical role of specialist health librarians to encourage the use of evidence and knowledge to inform decisions made in health care.

In addition four of our champions  provided interviews about the necessity to use reliable evidence in health care decision making, outlining the multiple benefits from working with health librarians.

Louise Goswami and Sue Lacey-Bryant travelled from Manchester to Keele to deliver a keynote presentation  to the CILIP Health Libraries Group Conference which described what has changed as a result of the campaign.

The campaign to-date

Phase One of the #AMillionDecisions campaign reached its conclusion at the end of 2017. The campaign was successful in gathering high-profile senior leader support and enabling conversations to take place about the critical role of library and knowledge services at a national level. Tangible results include the NHS Library and Knowledge Services Policy being embedded in the NHS England researc h plan; a pilot knowledge broker service for the National Association Primary Care (NAPC) care home initiative; regular communications to various NHS organisations about library and knowledge services and trialling questions relating to library services within the GMC survey.  Further potential for greater partnership working with a range of organisations, such as the Care Quality Commission, NHS England and NHS Improvement are also underway. Further leads from events such as our presence at the NHS Confederation Conference 2017 are still being followed up.

Featured throughout the campaign were a series of social cards featuring endorsements from high-profile champions and the production of case study vignettes illustrating the impact of the work we do.

At a local level #AMillionDecisions has presented a clear message that can be used by Library and Knowledge service teams to celebrate the impact of their work upon healthcare services.

Ongoing developments

A meeting was held with CILIP in the early part of 2018 and a decision taken to continue to use the #AMillionDecisions messaging and branding as an ongoing initiative celebrating the critical role of specialist health librarians to encourage the use of evidence and knowledge to inform excellent health care and health improvement. The second phase of this initiative will focus around reaching out to those that employ health librarians and to NHS organisations and individuals which currently do not make use of library and knowledge services. It will share a range of outputs such as the Evidence and Knowledge Self Assessment Tool and the Literature Searching and Knowledge Mobilisation e-learning tools to encourage use of evidence and knowledge within the health service in England.

Further endorsements have been sought and published across social media – in 2018 these have included endorsements from Professor Gillian Leng, NICE; Professor Trisha Greenhalgh, University of Oxford; Dr Andrew Goddard, Royal College of Physicians; Dr Tim Swanwick, Health Education England;  Dr Nav Chana, NAPC; Dr Jonty Heaversedge, NHS England and Professor Tim Evans, NHSI.

The illustrative case studies supplied by you continue to be shared as examples of good practice with many senior stakeholders.

How can you get involved?

We ask that you continue to use the #AMillionDecisions logo, collect endorsements from your own local champions and continue to submit impact case studies to the Knowledge for Healthcare Blog. Two basic templates are available for you to develop and share examples of your own local social cards and impact case study vignettes. Continue to use the hashtag in your social media posts and share key messages from the initiative within your organisations.

An Espresso Cafe was held at the CILIP HLG Conference to gather feedback about  #AMillionDecisions.  Notes from that session are available here.

For further information please contact your regional library lead.

#AMillionDecisions – March Update

Is there anyone out there who hasn’t heard about the campaign A Million Decisions?

I really hope not but I know how busy we all are delivering our excellent services so thought an update on how the campaign is unfolding would be useful plus give inspiration for those, like me, who may be slow starters.

Highlights so far

  • Social media activity peaked on 30 January, reaching approx 1 million accounts, including over 630k via the Thunderclap.
  • Promotion of the campaign to MPs and Lords and the Libraries Minister at the launch of the Libraries All Party Parliamentary Group on 31 January.
  • Campaign briefings distributed to health library and knowledge services and numerous partner bodies and contacts.
  • Support from clinical colleagues, including Dr Girendra Sadera at the Wirral; Dr Johnny Marshall OBE, the Westongrove Partnership.

National-Level Activities since the launch

  • Sharing the campaign and making initial approaches to meet with a range of representatives from key arms-length and stakeholder organisations
  • Ongoing conversations with influential individuals including approaches to parliamentarians
  • Media announcement sent to national press and health based publications
  • Support from Professors Ian Cumming and Wendy Reid
  • Campaign postcard distributed to MPs and Lords with a tailored message including an illustrative case study
  • Session at the CILIP East and Health Libraries Group event, 2 March focusing on the campaign in action
  • Sharing the campaign with other regions – with commitment from Scotland to run a follow-up campaign and potential interest from Wales and Ireland.


Local level activities – your involvement

  • Locally arranged meetings with senior executives to discuss the policy and campaign – highlighting the support library and knowledge services can offer to all decision making in NHS orgs
  • Tweets illustrating high-impact work that we do – thank you to @GEHLibrary for producing a variety of Storify stories about #AMillionDecisions
  • Modification of posters and flyers to create displays across the country
  • Adapting the main messages of the campaign to write locally focused articles in Trust newsletters and bulletins
  • Local sign-up campaigns inviting your users to tweet about their experiences of using your service
  • Publicity about the campaign on a range of social media accounts
  • Library and individual e-mail accounts using the auto-signature

Please share your feedback

Are there other things that have worked well for you?  Please share in the comments section how you have promoted the campaign locally and the outcomes of this engagement

If like me you have been slow to start don’t worry, there is still plenty of time to do some of the activities listed.

Key actions for March

The focus of the campaign this month is around access.  Are there local health orgsanisations near you that don’t have access to a library and knowledge service?  Make preparations now to approach them.

  • Encourage your clinical and managerial colleagues to share their experiences of library and knowledge services support
  • Discuss with your Strategic Lead how to approach organisations and extend your service offer to help all health organisations meet their commitments under the Act.
  • Make sure you have some local examples of the high-level impact of your service – use the Value and Impact Toolkit to give you some ideas about how best to achieve this.
  • Continue to tweet and publicise the campaign. Be creative at getting the message across.
  • Update your service users and stakeholders on the progress of the campaign.
  • Use the Learning Zone and the PKSB for Health to enhance the skills you need to advance the campaign
  • Take a look at the re-designed CILIP website and make sure you are getting full benefit from membership