Category Archives: #AMillionDecisions

#AMillionDecisions – progress, plans and how you can be involved

#AMillionDecisions, the joint campaign by Health Education England and CILIP, the library and information association, was launched at the end of January 2017 with the key message inviting government and health service providers to make use of the skills of librarians and knowledge specialists to ensure that decisions are informed by research evidence.

What success has there been so far?

The campaign has been operating at two levels.  Primarily messaging was targeted to senior leaders in the NHS arms-length bodies such as NICE, NIHR and NHS England.

The secondary focus of the campaign was to engage the health library and knowledge service workforce in England to use the campaign logo and messages to highlight the positive contribution they make to health care.

In tandem with the campaign has been promotion of the NHS Library and Knowledge Services in England Policy.  This sets out a commitment by Health Education England endorsing the role of Library and Knowledge Services and has been a useful lever with which to engage stakeholders.

Inspired by #AMillionDecisions in England, health library and knowledge services in Ireland and Scotland have launched similar campaigns and Wales are considering something next year.

Following a pause in activity during the General Election period this phase of the campaign was successfully picked up again in June with face-to-face engagement with a number of senior executives at an NHS Confederation Conference exhibition stand.

What else is planned?

An approach has been made to the Secretary of State for Health to endorse the campaign and a breakfast meeting is being arranged with representatives from a range of NHS organisations at which the benefits of using librarians to mobilise evidence for decision making will be discussed.  Following this meeting it is planned to issue an online pledge to be endorsed by anyone supporting the key message.

Leading up to the breakfast meeting further social cards with messages of support from our Champions will be released on Twitter along with further case studies illustrating the positive impact of health librarians.

Further activities to promote the message beyond the end of the campaign, including use of the signed pledge, will be taken forward in partnership by the Health Education England regional Library Leads and committee of the CILIP Health Libraries Group.

What can you do now to get involved?

  • Take part in the #ukmedlibs Twitter chat on the 19th September – discuss what the campaign means to you
  • Use the logo in all of your communications – set-up an e-mail auto signature and quote the campaign at every opportunity
  • Use local examples to demonstrate the impact of your service – share on social media using #AMillionDecisions
  • Re-tweet the social cards and case studies as they are published
  • Feedback about the campaign to library leads or using the discussion space on the Knowledge for Healthcare Blog

Regional Library Leads, Health Education England

 

 

 

#AMillionDecisions Re-launched

#AMillionDecisions, a joint campaign by Health Education England and CILIP, the library and information association, was successfully re-launched at the NHS Confed 17 exhibition, June 2017.

Sarah Hennessy, Co-Chair of CILIP Health Libraries Group reflects on NHS Confed 2017:

“As part of the #AMillionDecisions planning team, I attended to promote the campaign and Library and Knowledge Services in general.

This was a fantastic opportunity to chat informally with senior NHS leaders about how utilising the expertise of library services could help them to make decisions based on research evidence.  I used a recently acquired skill in the art of high impact conversations, or ‘elevator pitches’, one of the many useful lessons from the HEE-CILIP Leadership Programme.

Some delegates did not know if they had access to a Library. Many more praised the service. Some expressed frustration at not having access to a service, especially once I’d mentioned some of the key benefits. Many went away enthused to make greater use of Library/Knowledge services.

We used name badge scanners; allowing people to quickly show support for the campaign and to capture contact details. Over seventy new contacts were made. These are being followed-up by HEE’s strategic library leads.

An added bonus was listening to my own NHS Trust Chief Executive, Rob Webster, host a panel discussion. A supporter of #AMillionDecisions, Rob is enabling us to reach a wider audience via his role as Lead of the West Yorkshire & Harrogate Sustainability and Transformation Partnership (STP)”

 

Supporting #AMillionDecisions: Please keep using campaign materials to promote the value of your work in ensuring healthcare decisions are evidence based.

  • Use the #AMillionDecisions logo in e-mail signatures and posters
  • Update people about the campaign
  • Collect and share examples of the value you bring to your organisation
  • Tweet creatively using #AMillionDecisions
  • Reach out to NHS organisations who do not have access to a library/knowledge service. Work with your regional lead to shape services for these organisations
  • Feed back about how you are using #AMillionDecisions – via the blog or via your regional library lead.

Plans are now being finalised for a Breakfast meeting for senior staff from various NHS bodies in October.

Sarah Hennessy, Co-Chair of CILIP Health Libraries Group

#AMillionDecisions – March Update

Is there anyone out there who hasn’t heard about the campaign A Million Decisions?

I really hope not but I know how busy we all are delivering our excellent services so thought an update on how the campaign is unfolding would be useful plus give inspiration for those, like me, who may be slow starters.

Highlights so far

  • Social media activity peaked on 30 January, reaching approx 1 million accounts, including over 630k via the Thunderclap.
  • Promotion of the campaign to MPs and Lords and the Libraries Minister at the launch of the Libraries All Party Parliamentary Group on 31 January.
  • Campaign briefings distributed to health library and knowledge services and numerous partner bodies and contacts.
  • Support from clinical colleagues, including Dr Girendra Sadera at the Wirral; Dr Johnny Marshall OBE, the Westongrove Partnership.

National-Level Activities since the launch

  • Sharing the campaign and making initial approaches to meet with a range of representatives from key arms-length and stakeholder organisations
  • Ongoing conversations with influential individuals including approaches to parliamentarians
  • Media announcement sent to national press and health based publications
  • Support from Professors Ian Cumming and Wendy Reid
  • Campaign postcard distributed to MPs and Lords with a tailored message including an illustrative case study
  • Session at the CILIP East and Health Libraries Group event, 2 March focusing on the campaign in action
  • Sharing the campaign with other regions – with commitment from Scotland to run a follow-up campaign and potential interest from Wales and Ireland.


Local level activities – your involvement

  • Locally arranged meetings with senior executives to discuss the policy and campaign – highlighting the support library and knowledge services can offer to all decision making in NHS orgs
  • Tweets illustrating high-impact work that we do – thank you to @GEHLibrary for producing a variety of Storify stories about #AMillionDecisions
  • Modification of posters and flyers to create displays across the country
  • Adapting the main messages of the campaign to write locally focused articles in Trust newsletters and bulletins
  • Local sign-up campaigns inviting your users to tweet about their experiences of using your service
  • Publicity about the campaign on a range of social media accounts
  • Library and individual e-mail accounts using the auto-signature

Please share your feedback

Are there other things that have worked well for you?  Please share in the comments section how you have promoted the campaign locally and the outcomes of this engagement

If like me you have been slow to start don’t worry, there is still plenty of time to do some of the activities listed.

Key actions for March

The focus of the campaign this month is around access.  Are there local health orgsanisations near you that don’t have access to a library and knowledge service?  Make preparations now to approach them.

  • Encourage your clinical and managerial colleagues to share their experiences of library and knowledge services support
  • Discuss with your Strategic Lead how to approach organisations and extend your service offer to help all health organisations meet their commitments under the Act.
  • Make sure you have some local examples of the high-level impact of your service – use the Value and Impact Toolkit to give you some ideas about how best to achieve this.
  • Continue to tweet and publicise the campaign. Be creative at getting the message across.
  • Update your service users and stakeholders on the progress of the campaign.
  • Use the Learning Zone and the PKSB for Health to enhance the skills you need to advance the campaign
  • Take a look at the re-designed CILIP website and make sure you are getting full benefit from membership