That’s how it seems, isn’t it,
a blog for everything, and everything in its blog? But what if you are new to the art of blogging? Where on earth do you start? Enough of
the questions, let’s get down to the answers!
First things first, take a look at some existing blogs and
see what you think. Dip your toe in the water by posting a comment or two on
someone else’s blog before attempting one yourself. This will help you find your voice and develop your style.
You can be as relaxed and conversational as you like and let your creativity
When you are ready to launch
your blog, have a look on the internet.
There are plenty of quick and easy blog
templates to be found there and many of them are free. Think of a memorable name that you won’t get tired of and
select a URL …web address to you and me…so people can find you.
Now, think about your audience. Who are they likely to be and
what would you like them to know? Draw them in with a catchy headline and keep them interested with short, sharp paragraphs – 3 or 4
sentences max – separated by line spaces. Try not to cover too much ground.
Remember, this is writing for an online audience who will
scan. Keep their eyes occupied so they don’t leave too soon. Your message
should be brief and not too wordy.
Who wants to read miles of text on a screen?
Lists are good!
- So are Subheadings
- and different fonts
- and, as the
saying goes, a picture paints a
Perhaps try your early posts
out on a few friends and colleagues before you go live. Why not add some social media buttons? And take the time
to respond to those who have posted their comments on your blog.
A word of caution, though. Be
ethical! Take note of your Trust’s communication policy and keep within the
guidelines. Never use someone else’s ideas without giving them due credit and
always respect the privacy of others.
Stella Rogers, Senior Library Assistant @Great Western Hospital, Swindon
(1) To paraphrase William Shakespeare
The Topol Review, formally “Preparing the healthcare workforce to deliver the digital future” will be launched by the Secretary of State for Health and Social Care this afternoon. It is threaded through with references to knowledge management and the role of knowledge specialists to “accelerate the adoption of proven innovations”. https://www.hee.nhs.uk/our-work/topol-review
Every time the report mentions knowledge specialists – it means us!
Look at pages 11, 15, 16, 20, 49, 50, 57, 68 and 70 to see
what I mean.
Here’s a few gems:
Boards should take responsibility for effective knowledge management to enable
staff to learn from experience (both successes and failures) and accelerate the
adoption of proven innovations” Page16.
- “The NHS should increase the overall numbers of
clinicians, as well as scientists, technologist and knowledge specialist posts,
with dedicated, accredited time to keep their skills up to date and with the
opportunity to work in partnership with academia and/or the health tech
industry on the design, implementation and use of digital, AI and robotics
technologies (AIR5/DM4). Page 57.
knowledge management is essential to enable the spread and adoption of
innovation, with lessons from early adoption shared widely (OD6): an innovation culture is
dependent on a learning culture. The
NHS must build a reputation as a learning organisation that values and enables
the transfer of learning about successes and failures (OD5). This can
only happen with the creation of new senior knowledge management
roles.” Page 68.
So, make sure
you’ve got a copy of the report to hand and that you’ve read it cover to cover.
Then make sure
you’ve shared it far and wide in your organisation: remember, Topol is not
about the technology, it’s about the impact of the technology on the workforce.
That means it’s important for human resources, organisational development,
knowledge management, information technology, all the clinicians and crucially your
Board and Executive.
sure everyone has heard about Topol, has read Topol and is talking Topol.
Regional Director of Health Library and Knowledge Services North
Health Education England
Everyone working in library and knowledge services now has access to a regional bulletin. This brilliant initiative from the north is now available to all of us.
Your opinion matters. It’s your bulletin and we need to know what you think.
Each region can customise and adapt the bulletin created in the North for their local context but we want to make sure that it’s
Complete the survey by January 18th –https://healtheducationyh.onlinesurveys.ac.uk/regional-bulletins
Sue Robertson – Sue.Robertson@hee.nhs.uk