Category Archives: Patient and Public Information TaF

Health Information Week Promotional Resources – new for 2020

As Health Information Week 2020 is fast approaching (6th-12th July), we’d like to update you about the new Health Information Week promotional resources that are now available to you. Please feel free to start to use them to promote any events or campaigns you are running as part of #HIW2020.

In the Resources section of the new website, you will find

  • A wide variety of poster templates
  • Our logo for you to use and some branding guidelines, including the codes for the HIW colours, to make things easier for you
  • There is also a collection of fonts for you to download to make your posters and promotional materials stand out and be identifiable as #HIW2020. Information on how download and install the fonts is also available
  • The Reading Agency has created a Social Media Toolkit for #HIW2020; this is aimed at public libraries, but the information in the toolkit is very useful and can be brought into your setting. We would recommend reading through this

When running and promoting your events, please use the hashtag #HIW2020 and tag us in your tweets, @HealthInfoWeek

If you have any queries about the new resources and templates, please email us: Healthinfoweek@gmail.com.

We are looking forward to seeing all your work next week!

New website to help you with Health Information Week

The evaluation of Health Information Week 2019 highlighted that people involved in #HIW2019 would have liked a central website with resources for those running events, and for patients and members of the public.

This year, with support from the Patient Information Forum, we have created a central website.

In response to your feedback, we commissioned a professionally designed logo and branding on the website. Please do copy the logo and use the colours in your local Health Information Week resources. We will be adding posters which you can adapt for local use soon.

The website focuses on the two themes for #HIW2020:

  • Finding information you can trust,

and

  • Physical and mental wellbeing.

These themes were adapted from the longer list originally published, to reflect the impact of covid-19.

The website contains several different sections to help you with planning and running Health Information Week 2020 (#HIW2020):

  • The Public Information page gives some basic guidance for members of the public on finding high quality information. It also includes questions to ask to evaluate patient information. As requested by you, this is a central place to direct patients and members of the public.
  • The Resources page has downloadable resource sheets to help you plan #HIW2020 events:
    • Some of the resource sheets focus on information you may want to highlight to your users – General health information sources; Apps; Charities; Finding information (information on finding and evaluating information); Quality standards (for health information); Physical wellbeing; and Mental wellbeing.
    • Others focus on how to run an event. As well as the Ideas Bank, there is also a resource sheet on running an online event which will be particularly relevant given current social distancing restrictions.
  • Keep up with the latest updates from the Health Information Week team on our blog page
  • If you want to contact the team, as well as healthinfoweek@gmail.com or @HealthInfoWeek , you can now use our Contact Form.

Your feedback at the #UKMedLibs Twitter chat on 19th May suggested we should prioritise paying for a domain name. The team is currently investigating implementing this for 2021, so the web address will not change before #HIW2020 starts on 6th July.

Lindsay Snell, University Hospitals of Derby and Burton NHS Foundation Trust, and Sheena Campbell, Patient Information Forum

Health literacy – What’s the story?

There has been a lot of talk about health literacy in the health library and knowledge community over the last couple of years.  Health Education England worked with partners to deliver awareness and train the trainer sessions across England.  Although we were not surprised at the positive response from our colleagues to this programme, we have been heartened and encouraged by the engagement within the health community and beyond.

One of the best ways to illustrate the impact of low health literacy is to share personal stories.  Participants in the training programme generously gave examples of their own issues with health literacy.  Inspired by this, we thought now might be a good time to share some stories from library and knowledge services on their own experiences of delivering health literacy awareness training and the impact this has had both on them personally and on their services.  Here are just a couple of examples of what’s been happening:

 

Sylvia Hughes, Senior Library Assistant, Gateshead Health NHS Foundation Trust

“Last year I helped to deliver health literacy awareness training to library staff from across the North of England.  As I read the feedback from participants, one or two comments reflected the same things that I had been thinking myself when I first heard the suggestion that NHS Libraries were well placed to support the provision of health information to the public and patient: how exactly, could I, as an NHS library assistant, do that?  How could the Library have any impact on information for patients within my Trust, for example, to front-line staff dealing with patient enquiries in the out-patient clinic or the consultant responding to a patient question in the consultation room?

I first got involved in information for patients and the public in 2015.  Our Library and Knowledge Service was looking for ways to supporting patients and carers and I was considering which topic to choose for my MSc dissertation.  The more I began to read about health inequalities, and how poor health literacy can impact negatively on everyone’s health, I began to think what an opportunity this could be for library staff to contribute to supporting the patient AND professional.  Having looked for opportunities to get involved with health literacy and supporting patient information, working with senior nurses and patient information staff, our Library produced and distributed a simple ‘Patients’ guide to health information’ which can now be found in patient areas.  I have now joined our Trust patient information panel, regularly reviewing patient information leaflets, and am hoping to feed awareness of health literacy into our own patient information protocol.  I completed my dissertation (and my MSc!) entitled ‘The informed patient and role of the Library’ in 2018.

Working alongside fellow library staff, we plan to run further health literacy awareness training in our Trusts as a means raise awareness and support staff further in producing patient health information.  But even just noticing and helping the ‘lost’ patient navigating their way around endless hospital corridors via numerous hospital signs (which may not be really helping the patient find their way around) plays a part.  We can also raise awareness of the need to produce information from the patient’s point of view.  We sometimes take our own knowledge and skills for granted when sharing information in our own Libraries (for instance, using the unhelpful term ‘health literacy!’).

I think that we are very well placed to meet the challenge to contribute, to support and help to fill that health information knowledge gap. We are experts in finding, appraising, and delivering information for our readers.  With a little bit of self-reflection, we are also able to imagine the emotion we all feel when faced with an overwhelming whole ‘universe’ of health information, or as one patient told me ‘gobbledygook!’

 

Rachel Steele, Librarian, Tees Esk and Wear Valleys NHS Foundation Trust

“I very much enjoyed delivering health literacy training to a group of library and information services staff members in January 2020 and I hope to deliver more training in the future.  I had participated in previous ‘train the trainer’ sessions organised by the Community Health and Learning Foundation and Health Education England.  These sessions were absolutely invaluable in imparting the knowledge and skills I required to act as a trainer in this area.  The framework conceptualised health literacy as a two-sided coin – the personal and the societal.  Myself and my co-trainers used this framework in our training and it seemed to work well.

Exercises were a key part of the training I delivered.  We asked participants to undertake exercises to practise the techniques of ‘teach back’ and ‘chunk and check’ and we also used exercises originally devised by the Community Health and Learning Foundation designed to give participants an appreciation of how it feels to have low health literacy and not to understand information which is being imparted.  I won’t say too much as to the nature of the exercise (as this may ‘spoil’ the element of surprise in subsequent training!) but acting as trainer in this exercise made me feel as though I was being unkind to participants which made me feel a bit uncomfortable.  It is, however, important that people do gain an appreciation of what it is like to live with low health literacy to fully understand the themes raised and we tried to deal with participants feelings in the ‘de-brief’ following the exercise.  By having a de-brief, they were able to understand why the trainers had behaved as they did and that no malign motives were intended on our part!

I intend to deliver health literacy training in conjunction with others in my Trust to groups in future, in particular to junior doctors as part of regular slots on postgraduate medical education programmes.  Due to the COVID-19 pandemic, it seems increasingly likely that future training will be delivered using virtual training approaches.  I believe these can work well, especially if software is used to share trainers’ screens so that exercises can be displayed for participants to work on.

I would very much encourage others to participate in health literacy training themselves and look for opportunities to deliver health literacy training in their Trusts.  Health literacy is a very important issue (particularly in the context of the COVID-19 pandemic) and it is therefore vital to raise awareness of it in our various local contexts.”

 

Now more than ever, health literacy is vitally important and impacts both on the individual and on the whole of society.  If these stories have inspired you to get involved and you would like some more information, training or advice, contact Ruth, Sue, Holly, Catherine or Joanne or email KFH.england@hee.nhs.uk

Joanne Naughton
HEE LKS Development Manager