Health Information Week takes place between 1st-7th July 2019. So, what impact do you want your contribution to make?
We all know it’s important to evaluate impact, to show what benefit there is from putting time and resources into an event like #HIW2019. However, #HIW2019 hasn’t happened yet – so why are we thinking about evaluating it now? It’s really important to think about what you want your contribution to #HIW to achieve now, so you can plan how you will collect the data to assess whether you have successfully achieved the impact you were planning for. Perhaps you want to encourage a behaviour change by highlighting ways to have a healthy lifestyle or encourage people to take up a particular call to action? Identifying the impact you want your information to have early on, and how you will measure it, will make it much easier to demonstrate the value of investing the time and resources involved.
Some of the data you might want to collect:
- Numbers: How many people attended your event(s)? How many took up free health checks (weight, blood pressure, etc.)? How many took leaflets, asked questions, or made health pledges? How many people interacted with your social media posts? Did service use change? Did any local newspapers or other media report on your event?
- Qualitative data: What impact do patients and members of the public say #HIW2019 had for them? What did they learn? What questions did they ask? What impact do colleagues and contacts from your own and other organisations describe from #HIW2019? Are they willing to provide quotes?
- Photos: Photos of your event or display can give the feel of your event in a way that words can’t (although do bear in mind the need for appropriate consent when taking photos)
- Other information: What worked well? Which contacts have you made within your own or other organisations? What has happened as a result? What would you do differently next time?
There’s a number of ways you can collect data and share your #HIW2019 evaluations:
- Postcards for attendees ask key questions to assess the impact of your promotional activity; what the person gained from attending your event; and how it will help them. It also asks if they would be willing to be interviewed in more detail, which would give rich qualitative impact data.
- Postcards for organisers ask key questions to assess impact in terms of uptake of resources, social media traffic, service use, and improved partnership working.
- The case study template provides a different format to record the immediate and longer term impact of your #HIW2019 activity.
- If you prefer, you can submit these details through a national survey which will be available after #HIW2019.
- Written reports, blog posts, posters, postcards, items in your organisational newsletters, and case vignettes are also good ways to share the impact of #HIW2019.
- If your #HIW2019 activity meets the guidelines, why not submit an impact case study to Knowledge for Healthcare (NHS libraries)? Templates and guidelines are at https://kfh.libraryservices.nhs.uk/value-and-impact-toolkit/kfh-impact-tools/case-study-templates/
However you choose to evaluate #HIW2019, please share it with the national team at firstname.lastname@example.org or via the survey. We will collate all the information, so learning can be shared nationally and everybody working with information for patients and the public can benefit from your work!