Story telling


The use of stories in organisations as a way of sharing knowledge and helping learning. Stories can be very powerful communication tools, and may be used to describe complicated issues, explain events, communicate lessons learned, or bring about cultural change.

Definition from Knowledge Management Specialist Library

Reference: Storytelling: a tool for leadership to shape culture…listen to nurses’ stories.

CH Smeltzer, F Vlasses. Journal of Nursing Care Quality, 2004, 19(1), pp74-75

David Gurteen – Story telling

Brophy, P (2004) Narrative-based Librarianship This is a pre-publication version of a paper published in The area of information and social communication: Festschrift for Professor Wanda Pindlova. (Studies in Library and Information Science Vol. 10) Krakow: Jagiellonian University Press, 2004. pp. 188-195.

Brophy, P (2009) Narrative-based Practice: Farnham, Ashgate.

Fuda, P (2014) 10 Benefits of Communicating Through Story. Huffington Post.

MindTools (2016) Storytelling for Success. Available at:

HBR Blog Network (2011) The art of purposeful storytelling Available at:

HBR Blog Network (2014) The irresistible power of storytelling as a strategic business tool Available at:

HBR Blog Network (2014) Using stories to persuade Available at:

HBR Blog Network (2014) How to tell a great story Available at: