Learning Zone > Generic Skills > Marketing and Promotion
Books
Facet Publishing: Marketing
Books published by Facet on library marketing. [Last checked: 18/9/19]
Bradley, P (2015) Social Media for Creative Libraries, Facet Publishing
Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. [Last checked: 18/9/19]
Rowley, J (2016) Information Marketing (2nd ed) Routledge
In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. [Last checked: 18/9/19]
Newsletters
MLS: Marketing Library Services Newsletter
MLS will provide information professionals in all types of libraries with specific ideas for marketing their services. You’ll find numerous suggestions for planning programs, making money, increasing business, and proving your value to your administrator. [Last checked: 18/9/19]
Reports
Tips for Library Inductions
This project originated from the West Midlands Trainers’ Group as a result of librarians wanting to make their inductions more engaging for effective promotion of library services and is particularly useful as a source of ‘pick and mix’ ideas that library staff can use to enhance their inductions. A number of library staff have contributed including staff in the North West. [Last checked: 18/9/19]
1) Introduction to Project and Survey Results
2) Literature Search about Interactive Induction Techniques
3) Case Studies Demonstrating Interactive Library Induction Methods
4) General Tips for Effective Inductions
5) Library Inductions Checklist
Toolkits
The 7 Step Marketing Toolkit
The Strategic Marketing Toolkit puts your customers at the centre of service planning, delivery and promotion. Its 7 easy steps will help you to create marketing plans that clarify distinct service offers, target key customer groups and communicate the benefits of your services effectively. Originally developed by University Library Services at the University of Sunderland, the toolkit has now been employed for various purposes at Sunderland and beyond, and has proved to be both highly accessible and transferable. [Last checked: 18/9/19]