Infographics are a useful tool in the presenting of data visually. They can help ‘tell a story’ or make data more insightful and understandable. This can often be in the form of a chart or graph and is usually accompanied by a short amount of text giving the user information in a quick and easy fashion.

The research we undertook to create the toolbox found that there was a desire for knowledge on how to use infographics to better visualise statistical data. The toolkit will show some examples of how library services have used infographics effectively. The “Training Tools” section will introduce you to the various elements of creating infographics. The “Useful Reading” section contains further information on the use of infographics from inside and outside the library sector.

Getting Started

A good place to start maybe somewhere like Flickr or Pinterest to see the different styles of infographics or look in the useful reading section –About Infographics

The following three tools are widely used in the creation of infographics:



Powerpoint/MS Suite/Adobe Illustrator

There are more websites and software applications that you can use to create infographics, but we have focused on these three because they are freely available and simple to use. However, as always check with your IT department for advice on browser or supporting systems if you encounter access issues.

If you would like to submit an example of an infographic you have created, contact Heather Steele (

Useful Reading

About Infographics


Krum, Randy (2013) Cool Infographics: Effective Communication with Data Visualization and Design. Hoboken. NJ, Wiley.

You can download a free chapter and there are links to the online figures in the book. Available at:

McCandless, David (2012) Information is Beautiful. London, Collins.

McCandless, David (2014) Knowledge is Beautiful. London, Collins.

For some inspiring examples of high-quality infographics and data visualisations on a variety of topics (including health). These may be useful reading for your library members as well and so you might like to consider adding them to stock.

Tech Guides

Elsevier Connect (2014) Infographic: Librarians and Research Impact. Available at:

Discussion of the creation of an infographic to by Library Connect which shows how librarians are helping researchers measure the impact of research

Lepi Katie. (2012). 10 fun tools to easily make your own infographics. Available at:

Katie’s article discusses some of the other resources available for creating infographics such as

Potter, Ned (2014) So you want to make in infographic? 4 useful options. Available at:

Ned’s article gives a useful tech guide to the infographic products on the market and is aimed at information professionals.

The Value of infographics

Mashable UK (2012) How to Create an Awesome Infographic. Available at:

The thinking process behind how to create and awesome infographic.

Neomam (no date). 13 reasons why your brain craves infographics. Available at:

Discusses the science behind infographics.

Potter, Ned (2015) Library use compared with other things: a snapshot in 2015. Available at:

Contains some good examples of statistical infographics and demonstrates the use of statistics to tell a story using various platforms such as Microsoft Sway.

Potter, Ned (2012) The Library Marketing Toolkit. London. Facet.

Discusses the value of impact and advocacy in libraries.

Collaboration for Leadership in Applied Health Research and Care (2016) CLAHRC Oxford Infographic Gets Awards Honourable Mention Available at:

Details an award winning infographic produced by CLAHRC.