Social media

Definition

Social media is a generic term used to describe a range of online applications that enable – and specifically encourage – interactive communication between users. Millions of people
around the world use social media to ask questions, network, learn and share their interests…. The social media ethos is all about engagement, participation and relationship building. Every platform encourages its users to take part, by commenting on what they see and getting involved in conversations with others. This makes it a particularly useful vehicle both for informing patients and for gaining their feedback. Used well, social media can be part of collaborative working and co-production. As well as having conversations and giving their opinions, visitors to social media sites also like to share information.
This can have a powerful amplification effect (known as going viral), where articles, videos or images are shared between thousands or even millions of people.

Examples include Facebook, Twitter, Mums Net

Definition from: Using social media to engage, listen and learn. Smart guides to engagement series. Author: Caroline White.

A social media toolkit for the NHS – NHS Employers

Social networking – David Gurteen

Personal learning networks – how to use social media at work – social media toolbox – NHS Scotland – Quality Improvement Hub –