The use of stories in organizations as a way of sharing knowledge and helping learning. Stories can be very powerful communication tools, and may be used to describe complicated issues, explain events, communicate lessons learned, or bring about cultural change.
Definition from Knowledge Management Specialist Library
Reference: Storytelling: a tool for leadership to shape culture…listen to nurses’ stories.
CH Smeltzer, F Vlasses. Journal of Nursing Care Quality, 2004, 19(1), pp74-75
David Gurteen – Story telling